coca-cola-machines Beneficial facts on Cola Coke Vending

What a delightful book. Coke got a head start on the Varsity Drive-In in terms of Atlanta’s historical review, but somewhere in the late 1920’s their forces joined and grew to be major influences in the Atlanta market as well as world wide sales. I remember my mother sending me to the A&P in Buckhead in the late 1940’s to buy a 6-pack of bottled Coke for 29 cents. It wasn’t easy riding a bike and carrying the carton of Coke for nearly a mile ride, but the reward when I got home was well worth the effort. Sizes and advertising changed over the decades. But the taste was always the same until that fateful day when New Coke hit the market. At the time, I was teaching a marketing test at the local community college and half the class could tell the difference between new Coke and Pepsi. They were split down the middle in terms of taste preference. The book is a marvelous read. It takes through the founding pharmacist, the soda fountain and soda jerk era. The impact of the automobile and


coca-cola-machines Beneficial facts on Cola Coke Vending