Tags: 1940s, Achievers, African American Models, Black Middle Class, Corporate History, Corporate Intrigue, Customer Base, Economic Challenges, Insightful Interviews, Middle Class Families, Minor Oversight, New Ground, Pepsi, Pepsi Cola Company, Pepsi Company, Racial Politics, Saga, Sales Staff, Segregation, Stephanie Capparell

Today, ad posters featuring African-American models are standard corporate practice. But during the 1940s, the Pepsi-Cola Company broke new ground when it ran ads featuring black middle-class families and community achievers. Stephanie Capparell creates an engaging account of Pepsi’s push to integrate its sales staff and customer base. Using insightful interviews and exhaustive research, Capparell provides a detailed portrait of segregation, economic challenges and corporate intrigue. Given the book’s vast amount of information, a timeline and a list of key players would have helped readers navigate the crowded cast of executives and events. But that’s a minor oversight in an otherwise excellent book. We highly recommend this intriguing saga to all students of corporate history, sales, advertising and racial politics.
I am doing Cola Color a science project on the pH of beverages such as orange juice,coffee,and cola and read somewhere that it will not work on dark colored substances.Is this true or will it just put off the results?
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